Page 1
promotional-products
Standard

Promotional Products Can increase Your Company’s Success

Promotional products and corporate gifts – promotional pens, pencils, t-shirts etc., items that usually have a company’s logo on them, can play an important role in their success by increasing brand recognition and making customers feel appreciated.

The most obvious advantage of a promotional product is when consumers use the product they will become more familiar with the brand. Resulting in the company becoming more recognizable and memorable to customers.

Popular promotional items, i.e. a t-shirt with the company name on it, may become a man’s casual t-shirt. If might be the one he wears to play sport with his friends, they will see the logo regularly and recognize it later when they are looking to fulfill a need in that business. The friend may not be able to remember where he saw the logo, but its familiarity will give that company an edge. Similarly every time a consumer pulls a promotional pen from their bag to take a note, it imprints the brand name further in their mind without realising it.

Your current customers are a critical part of the promotional product process and should be close to the top priority at all times in order to retain their custom. When the competition heats up, your customers are more likely to stick with their loyalty towards you because you have treated them so well. This could lead to referrals and therefore new customers which you can give the promotional products to.

Also, remember that if you have a special group of customers that gives you far more business than your average customer, you should consider giving them a better product than the other customers, especially if those customers are aware they are especially generous customers.

As you may be spending a significant amount of money you are better selecting frequently used products, not those that are left in the back of the press and never used or worse, thrown out. The larger chance the product will be used often, the more opportunities to increase the brand recognition.

Though there are some obvious products, like pens, t-shirts and even mugs, be wary and carefully consider your clients and the nature of your business when making a selection. Google chose to give their web customers a corporate gift -a wireless computer mouse. This is highly useful and highly likely to be reused frequently by a web client but may not be by other professions – just think logically. Similarly, a gym might giveaway a t-shirt or a tanning salon might hand out sunglasses. Let your creativity be your guide.

Also, make sure you choose a great quality product you want your customers to be able to say to their friends, “Look at this the company that does ________ gave it to me.”

Make your decisions wisely, and it will boost your company’s image with existing and potential customers.

 

How To Use Promotional Products To Market Your Business To Your Customers

Low cost advertising for your company can be done with promotional products. These delightful items include mugs, key rings, pens, t-shirts, and more – all with the company logo printed on them.

People love them, especially if they’re free. Often your established customers will buy them if they really like their quality i.e. pens, sometimes creating a profit for you. They can be given as executive gifts, employee gifts especially any personalized corporate gifts.
The benefit of promotional products is that although they can be expensive they are a super low-cost billboard that stays with your prospect or customer for a longer time frame making a longer lasting impression.
Usually this type of advertising are used as  small business promotional items however in recent years, big company names and corporations who could easily afford all the newspaper and TV advertising they wanted, have changed their approach and instead invested millions in promotional products which in turn are publicity items.

Promotional products work especially well to market to those very powerful, but hard to reach individuals like corporate bosses or teenagers. A teenager might turn their nose up at your ad and but if a friend wears or uses your promotional product, you’re immediately cool.

The same principle applies to corporate heads who are impossible to reach on the phone and never answer their email. Send them a luxury item for their home or office, and you will get their attention.

Promotional items are also excellent for reinforcing your media or online advertising. How do you get a prospect to remember your ad for weeks, months, or even years? Give them a promotional product that makes them think of you and your ad.

Keep in mind that promotional products aren’t just for marketing business names. They work equally well when they focus on a specific product, product line, service, etc. Some of the most successful promotional products have worked to promote political, health and community causes.

promotional-business-products
Standard

Tips On Promotional Products for Your Buisness

 

Want your business to get maximum publicity through promotional products?

That depends on how serious you are with your business venture. Is this a hobby, or a true business that you plan to grow, market and make successful? If you fall under the second category, then you might seriously consider getting some promotional business products. They can make the difference in acquiring and keeping customers.

If you’re reading this article, chances are that your business is primarily online, so there might be other questions for you to consider if you decide you do need promotional products, what kind of customers are you dealing with? Do you have interaction with them through e-mail, via the Internet, or even face-to-face? Depending on how you interact with your customers, you may want to choose different kinds of promotional giveaway items.

Make sure that your promotional business giveaway items mesh with your marketing strategy and message, meet with your client needs, and won’t bring down your business. Be careful not to fall into any of these traps when choosing.

DON’T PURCHASE THROW AWAYS

If you’re going to spend money on something, it should be worthwhile. Make sure that your client will use the product. Don’t sacrifice quality. If you’re going to buy pens to give away, make sure that they are good pens that write well. If they aren’t, the client will throw them away and won’t see your name every time he needs to write down a phone number.

DON’T BLEND INTO THE CROWD

stand-out-from-the-crowd

Be creative. Try to find a product that speaks to what your company is and that your clients will appreciate. If you think you can pull it off, try to make your publicity items funny without losing relevance. Nothing would be better for business than for Jim to show Bobby the hilarious promotional items that you gave him. Now Bobby has been exposed to your company and will be more likely to contact you.

DON’T BUY ARBITRAY PROMOTIONAL  BUSINESS PRODUCTS

Make your promotional business products relevant to your company and part of your overall marketing strategy. If you run a nature photography website, mail key chains with one of your nature photographs attached. All of your promotional business products should remind customers of what you do and the quality of your work. Don’t settle for a product with just your name on it. Make sure the product says something about you.

DON’T FORGET ABOUT YOUR BEST CUSTOMERS

Best Customers

If possible, tailor some promotional business products to your better clients. Try to get something a bit nicer for the people who buy $300 worth of ad space a week on your website. Make sure that it is something that this client will truly appreciate. If your best client is a kayak tour company, give them waterproof compasses, not magnets. Don’t ever spend so much time and effort trying to acquire new customers that you forget to keep your established customers happy.

DON’T FORGET ABOUT THE AGE IN WHICH WE LIVE

Technologies are constantly changing and being created. Take advantage of that. A good promotional business item might be an e-mailed screensaver or a personalized widget for your customer’s desktop. Promotional items can be downloaded, in CD form, or on a website and also to a USB. Be creative design and print more memorable your promotional business products are, the more customers and revenue they will bring you.

email-advertising
Standard

Office Email Advertising

It is time to take your company to the next level with these office email advertising concepts

There are numerous advertising techniques that business can make use of to either reach their customer base or bring brand-new possible customers into their base. Social network marketing, affiliate marketing, and online marketing are simply a few of them. An interesting advertising method to note is e-mail marketing, which you will discover more about in this article.

Stay away from renting or buying lists to pad your e-mail advertising database. Not just do you not know if the emails you have bought are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your track record. As much as possible, construct your list naturally.

Knowing your target customers for email advertising

If you desire your office email advertising messages to go to the right inboxes, target anyone whom you have communication with, including customers and suppliers. If you currently have a core set of customers or fans, offer discounts or promos to those who get friends to show up. Any person curious in your services and products are likely to know others with comparable interests, meaning you, can organically grow your list through existing social relationships through email advertising

While online promo is vital, do not ignore the chance to promote your subscriber list offline. To construct both new subscribers and potential clients, try to find any opportunity possible to get the word out. Some terrific opportunities to build your company can be found at networking occasions, exhibition, conferences and regional events. Here is a link on email advertising

If you run out of ideas for your office email marketing campaign, try enabling your customers to assist you. Do things like jot down questions that you receive from clients. Then when you go to send out the next e-mail, you have a subject. See to it to include the customer’s name for credit too.

Advice on using email advertising

Adhere to one office e-mail advertising message weekly when utilizing e-mail advertising. The majority of your customer base most likely needs to have the tendency to many other e-mail messages each day. If your emails arrive more than when weekly, customers are more likely to trash them without ever reading the content that you put so much time into.

Diamonds might be permanent, but consent is not. Even after you have customer approval, renew it in some way after around 9 months, because that is the typical expiration date of authorizations given. Not only will prospects feel respected by your courteous habits, you will swiftly identify who is actually thinking about your material.

Using your office email advertising sign in page

On your sign-up page, give your consumers the alternative of offering their first name. This enables you to tailor each message to the specific consumer, which provides a personal touch. The office advertising e-mails that you send out to them will certainly stick out due to the fact that recipients will not feel quite so confidential.

Including images in office email advertising

If you are going to include graphics into your e-mails, you need to make sure that the e-mails are still legible if the recipient chooses not to show those graphics. A great means to do this is to use ALT tags so that replacement text will be shown when the images can not be displayed. It could likewise be a great idea to position the bulk of your images near the bottom of the e-mail.

Attempt utilizing A/B screening for your office email advertising campaign. This basically requires developing 2 very different versions of the same email (A and B) and sending out “A” to half of a little test group and “B” to the other half. Whichever half receives the most favorable response is the one that you should be using for your campaign.

storage-solutions
Standard

Office Storage Solutions

Organise Your Office

Storage solutions are paramount when it comes to a business in order to be organised and have everything in its place. However, office space restrictions sometimes don’t allow for this choice so there needs to be another remedy.

Rental storage units, also known as self-storage units, are a massive business right now. Effective storage solutions in small offices is almost impossible therefore these new units have become the next new thing and so these facilities are popping up everywhere.

It seems we have started to collect more and more items but never throw any out. As a result, offices and houses just cannot hold anymore possessions pushing the rental of these storage solutions. These storage solutions de-clutter the area – office, house, attic etc. which make them very appealing and having the benefit of knowing your items are in a clean, well-lit, safe unit makes the choice even more valid. While moving items it allows for them to be sorted through and disposing of what isn’t needed anymore or what hasn’t been used in a long period of time. Using self-storage units opens up the vital space that had been taken up.

The structures are usually made of metal and concrete with roll-up garage-type doors but can have just metal, walk-in doors. They are found in all areas, from rural to suburban to urban.
The increase in relocation as a result of leases ending or selling of spaces as a result of the specific economy in the area has contributed to the wider use of the self-storage solutions.

A company is no different to a domestic house with their need for storage solutions. Leases end for companies too meaning they may have to relocate to a small space.
Some people choose to store for a few months, while others maintain storage units for years. The cost of renting a storage unit is less than the cost of some long-term leases.

Of course, businesses need extra storage. Many business offices rent the extra space storage to keep track of old invoices, receipts, and statements. Up until recently businesses were using much more paper and less computer files but that has since changed. For an established business, all that paper has to be kept somewhere, at least for the legally recommended seven years. Some businesses also rent storage units to store supplies and equipment, such as those used for a painting and construction company.

If the leasing of a self-storage space is personal or business-related, below are some tips for maximizing the use of the small space storage solutions:

– Keep the most recent and used items to the front for easy access in case they are needed.

– Pack boxes so that they are easy to move and handle (not too heavy that they may break – paper weighs more than you think).

– Organise the contents of the boxes and write the details on the top and sides in order to find it easier and quicker.

– When stacking boxes, logically put heavy boxes on the bottom and lighter ones on the top to avoid crushing the lighter boxes.

– Maximize the space of the unit by stacking items strategically.

Other Storage Solutions

Storage space is vital if you want to keep your work surfaces neat and clean. From a file drawer in your desk to file cabinets, shelving units, bookcases, and storage cabinets and lockers, the available configurations mean there’s something that will work for you. And it’s so much easier to think when you don’t have to take boxes off your computer desk before sitting down to work. These storage solutions are a great small business idea with extremely limited space.

A quality bookcase is another practical and flexible storage solution for a business and has a good functional design. The important element to organise an office is to have the right storage solutions.

Bookcases along with filing cabinets etc. are the most accessible and commonly built projects.

Many bookcases come with doors so they can hold confidential items similar to that of the original lock filing cabinets. Adjustable shelves make it even easier to organise the office – a perfect storage solution.

Business Office Tips

Another great tool to organise your things is a label maker. As a result of their popularity they are available at almost any office or business supply store. In the long run they’re inexpensive and allow you to label everything from plastic bins and canisters to boxes and binders. Perfect when storing office items that may need to be to hand at all times.

Research studies show people are more likely to put away items if they can be easily found again. They say “clutter breeds more clutter” therefore organized spaces tend to stay organized. It’s important, when organizing, to have a place for everything. Labeling storage boxes will make life easier for anyone looking to find past tax forms to employee CVs.

-The secret is to find what works for you and your office.

-Keep within your budget and you’ll be in and even better situation.

-Think of what you need before you buy.

With all the above tips your business will be organised in no time!

Standard

Promotional Products

That depends on how serious you are with your business venture. Is this a hobby, or a true business that you plan to grow, market and make successful? If you fall under the second category, then you might seriously consider getting some promotional business products. They can make the difference in acquiring and keeping customers.

 

If you’re reading this article, chances are that your business is primarily online, so there might be other questions for you to consider if you decide you do need promotional products, what kind of customers are you dealing with? Do you have interaction with them through e-mail, via the Internet, or even face-to-face? Depending on how you interact with your customers, you may want to choose different kinds of promotional items.

 

Make sure that your promotional business products mesh with your marketing strategy and message, meet with your client needs, and won’t bring down your business. Be careful not to fall into any of these traps when choosing.

 

DON’T PURCHASE THROW AWAYS

 

If you’re going to spend money on something, it should be worthwhile. Make sure that your client will use the product. Don’t sacrifice quality. If you’re going to buy pens to give away, make sure that they are good pens that write well. If they aren’t, the client will throw them away and won’t see your name every time he needs to write down a phone number.

 

DON’T BLEND INTO THE CROWD

 

Be creative. Try to find a product that speaks to what your company is and that your clients will appreciate. If you think you can pull it off, try to make your promotional items funny without losing relevance. Nothing would be better for business than for Jim to show Bobby the hilarious promotional items that you gave him. Now Bobby has been exposed to your company and will be more likely to contact you.

 

DON’T BUY ARBITRAY PROMOTIONAL BUSINESS PRODUCTS

 

Make your promotional business products relevant to your company and part of your overall marketing strategy. If you run a nature photography website, mail key chains with one of your nature photographs attached. All of your promotional business products should remind customers of what you do and the quality of your work. Don’t settle for a product with just your name on it. Make sure the product says something about you.

 

DON’T FORGET ABOUT YOUR BEST CUSTOMERS

 

If possible, tailor some promotional business products to your better clients. Try to get something a bit nicer for the people who buy $300 worth of ad space a week on your website. Make sure that it is something that this client will truly appreciate. If your best client is a kayak tour company, give them waterproof compasses, not magnets. Don’t ever spend so much time and effort trying to acquire new customers that you forget to keep your established customers happy.

 

DON’T FORGET ABOUT THE AGE IN WHICH WE LIVE

 

Technologies are constantly changing and being created. Take advantage of that. A good promotional business item might be an e-mailed screensaver or a personalized widget for your customer’s desktop. Promotional items can be downloaded, in CD form, or on a website and also to a USB. Be creative because the more memorable your promotional business products are, the more customers and revenue they will bring you.